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Top Ten Reasons Why You Shouldn’t Read This Article

imageor Why 11 is the Loneliest Number 

Being a systems thinker, it’s not often that my brain works in a linear fashion. So top ten lists have a certain appeal, as they are linear relief for my brain. For me, they bring structure to the chaotic, overwhelming landscape of news and social media. 

Per Fast Company Psychologists have discovered a “Top Ten Effect,” where people lump everything into round number groups.  In other words, if your business is ranked #11 on someone’s list, it could be the marketing kiss of death.

Although I have been known to criticize writers for taking the easy road with fluffy  lists,  I have to admit, it’s more likely that I will read an article if it’s in the form of a list. Lists are is easy to scan quickly for relevance. Although they are usually broad in nature, they can be a good primer for an unfamiliar subject, leading me to research something further.  And even when want the two minutes of my life back when I get to the end and didn’t learn anything new, I still keep coming back for more.

I’m glad there’s some brain science behind our love for lists, as it proves to me that they aren’t going anywhere. 

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The Pacific Trash Vortex: The Canary in the Coalmine

Award-Winning Independent Documentary on the Great Pacific Garbage Patch Pushes for Tugg Screening in Dallas on December 4 

Whenever I ponder the mess we are in with plastic pollution, I can’t help but think about that scene from the 1960’s film The Graduate, where Benjamin is talking to his dad about his future and dad responds, “There’s a great future in plastics. Think about it.”

In less than two generations, plastic has gone from a promising packaging and product manufacturing solution, to a ubiquitous, essential component of the modern lifestyle. We wear it, drink out of it, brush our teeth with it, modern medicine depends on it, we use it in our buildings and homes, gadgets and more. It’s cheap, lightweight, durable, water-resistant and arguably more versatile than any other material on earth.

So why should we care about a material that makes our lives so much more convenient? 

Read my full article in Green Source DFW

(photo courtesy of

Let’s All Grab Our iPads & Move to Iceland!

Nested Strategies: Coming Soon to Iceland? Very tempting. 

Iceland XII


The Courageous Moment When an Organization’s Founder Moves On

Sometimes giving a damn means knowing when to move on from something you built to allow for innovation to continue in both your career and the organization. 

After 15 years of leading critical pro-bono design and rebuilding work across the globe, the co-founders of Architecture for Humanity are stepping down from running the organization and will be leading the launch of the Founders Fund to support future growth of the organization.  They are ready for their next epic adventure.

Photo: Cameron takes a leap to mark his 40th Birthday

Globally focused non-profit Architecture for Humanity was co-founded in 1999 by ambitious architectural designer Cameron Sinclair and journalist and TV/Web producer Kate Stohr. It all began in response to the need for immediate long-term shelter for returning refugees in Kosovo. They saw an opportunity to provide pro-bono design services for communities in need and launched Architecture for Humanity on a shoestring budget, challenging architects and designers to Design Like they Give a Damn. The organization grew at a rapid pace, with chapters popping up all over the world, from Sioux Falls to Bogota. In 2006, Cameron was awarded the TED Prize and as a result, he and Kate launched the Open Architecture Network, the first open source system for supporting sustainable and humanitarian design and architecture.

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